Digital Marketing Academy Small Business Curriculum

Practical Digital Marketing for Small Business

Learn how to attract the right visitors, turn interest into enquiries, and understand what is working.

0 Lessons Available Now
52 Coming Soon
14 Core Modules
100% Fluff-Free & Practical
Kaleem Khan — Digital Marketing Specialist

Kaleem Khan

Instructor & Growth Specialist

I build and optimize digital sales engines for founders, Shopify merchants, and service businesses across the UK, USA, and internationally. Every module in this academy comes directly from verified client campaigns and live revenue systems.

Websites & CRO GA4 & Ads Tracking n8n Lead Automation Search & Meta Ads
Tailored Learning

Built specifically for small-business operators

No agency jargon, vanity metrics, or theoretical fluff. This curriculum is engineered for people who need qualified client enquiries and revenue from their marketing spend.

Small Business Owners

Stop wasting money on generalist agencies. Understand the exact steps to turn your website into a reliable customer enquiry generator.

Consultants & Service Providers

Position high-value offers, fix low-converting enquiry forms, and automate lead qualification so you only talk to serious clients.

Shopify & E-commerce Brands

Optimize product pages, set up accurate server-side conversions, and prevent cart abandonment without bloated apps.

Clear Outcomes

What you will be able to do

By completing these lessons, you gain full command over your customer acquisition pipeline.

Outcome 01

Map high-intent customer search journeys to commercial landing pages.

Outcome 02

Fix conversion leaks, slow mobile load times, and low-trust barriers.

Outcome 03

Deploy accurate event tracking in Google Analytics 4 (GA4) without flying blind.

Outcome 04

Run targeted Google Search and Meta ad campaigns with realistic small-business budgets.

Outcome 05

Automate lead follow-up, routing, and CRM sync using modern webhooks and n8n.

Start Reading Immediately
Explore All 14 Modules →

Get started with our first batch of foundational lessons. All lessons are free, require zero login, and feature practical exercises and self-check solutions.

Looking for Meta Ads, Google Ads, GA4 Tracking, and n8n Workflows?

View Full 56-Lesson Roadmap & Course Syllabus →
Personal Mentorship

Want help applying this to your business?

Learning theory is valuable, but real-world execution requires navigating your specific website stack, audience economics, and conversion bottlenecks. Work directly 1:1 with Kaleem Khan for personalized teaching and hands-on implementation guidance.

  • Live funnel & landing page tear-downs tailored to your industry
  • Direct guidance configuring Google Analytics 4, Ads, and n8n webhooks
  • Clear action steps with zero unnecessary long-term contracts

How 1:1 Teaching Works

Direct instruction tailored strictly to your small-business goals and tech stack.

01. Submit an enquiry: Tell me about your business, current traffic, and your core bottleneck.
02. Introductory Call: We review your objectives and confirm if 1:1 mentorship is the right fit.
03. Custom Sessions: Hands-on implementation sessions recorded for your reference.
Book Strategy Call